Why pay if Meta’s Conversions API is free?

Often you shouldn’t. If you advertise only on Meta, your site is simple, and you don’t need logs or custom matching, use Meta’s one-click setup. It’s free, and it’s Meta’s own.

Checked on 30 October 2026

	Meta one-click	Pixelary
Price	Free. Source	Browser pixels free. Server copy from $9.99 a month for 1 site.
Setup	One click. Needs a Meta Pixel. Meta lists no other requirement. Source	One script, the Framer plugin or the GTM template, then a pixel ID and a token.
Ad platforms	Meta. Source	Meta, TikTok and ChatGPT Ads.
Event sources	Web only. For app or physical store events, Meta says direct integration is the only option. Source	Web only.
Which events	The events shared through the Meta Pixel are also shared through this connection. Source	Page views, forms, clicks, URLs, scroll depth and bookings in Calendly, Cal.com, Typeform, Tally and HubSpot embeds. Pick on site in the trigger builder. Free.
Customer details	The parameters shared through the Meta Pixel are also shared through this connection. Source	Email, phone, name, city, postcode, country and a visitor ID, from forms or the JavaScript API, hashed in the browser for each platform.
Deduplication	Automatic. Source	One event ID on the browser and the server copy.
Several pixels	Not covered on Meta’s page. Source	Each trigger chooses which pixels get it, with up to 5 pixels per platform. PageView goes to all of them.
Consent	Not covered on Meta’s page. Source	Reads Google Consent Mode v2, IAB TCF 2.2 and Global Privacy Control, plus Cookiebot, OneTrust, CookieYes, Usercentrics, Complianz, iubenda, Termly, Osano, CookieFirst and the Framer banner. In the EEA, the UK and Switzerland it waits for consent, so a site there needs a banner.
What you can inspect	Events Manager shows server event details: volume, coverage, matching, deduplication and data freshness. Source	Events Manager too, plus our event log. Every server event, its consent state and each platform’s response. 30 days, or 90 on the 10-site plan. Paid plans.

Meta calls it the Meta-enabled Conversions API. Facts in its column come from Meta’s comparison of setup options.

Where Meta one-click is better

It’s free Pixelary’s server copy is paid. Meta’s isn’t.
One click Nothing to install beyond the Meta Pixel you already have.
One less vendor Nothing to add to your site and no third party between you and Meta.

Where Pixelary is better

TikTok and ChatGPT Ads One setup sends to all three. One-click is for Meta.
Consent handling The script reads your banner and holds events until the visitor answers.
Triggers without code Forms, clicks, URLs, scroll depth and bookings, set in a dashboard.
An event log with responses What was sent, under which consent, and what each platform answered.
Matching you control Which customer details go with an event, set from forms or your code, with the keys listed by name in the log.
Per-pixel routing Up to 5 pixels per platform, and each trigger chooses which of them it goes to.

Choose Meta one-click if

You advertise only on Meta.
Your site is simple, and your pixel already sends the events you want.
You don’t need logs or custom matching.

Choose Pixelary if

You also run TikTok or ChatGPT Ads.
You need to see each event and what the platform answered, for yourself or a client.
You want to decide which details and events go to which pixel.
You want consent handled by the same script that sends the events.

What Pixelary doesn’t do

No server-side delivery to Google Ads or GA4.
No revenue attribution or customer journeys. Conversions by campaign are last touch, from UTM tags.
Custom tracking domain: not yet.

Check what your site sends

IsPixelWorking is a free checker by the same team as Pixelary. Paste a landing page: a browser in the EU opens it, accepts cookies and taps the main buttons, and the report shows what the page sends to Meta, TikTok and OpenAI, when it sends it, and how to fix what’s wrong. It works on any site, with or without Pixelary, and needs no sign-up.

It sees the browser side. Whether a platform accepted an event from a server shows in that platform’s own tools, and for Pixelary’s server copy in the event log.

Sources

Read on 30 October 2026. Plans and features change, so check these pages before you decide.

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