| 1 site | $29 a month ($21 billed annually) Source | $9.99 a month ($8.33 billed yearly) |
| 5 sites | $79 a month ($58 billed annually) Source | $29.99 a month ($24.99 billed yearly) |
| 10 sites | $149 a month ($107 billed annually) Source | $59.99 a month ($49.99 billed yearly) |
| Without paying | 7-day free trial. Tracking pauses after it until you pick a plan. Source | Browser pixels free on any number of sites. No server copy. |
| Ad platforms | Facebook and TikTok. Standard includes one of them; the other is $10 a month. Source | Meta, TikTok and ChatGPT Ads on every plan. |
| Event limit | Unlimited events. Source | 1 million server events per site per month. Above that, server-side PageViews are only counted; conversions are always sent. Browser pixels are never limited. |
| Revenue attribution | 30 days on Standard, 90 on Growth and Agency, plus customer journeys. Source | None. Conversions and value by campaign, last touch from UTM tags. |
| Stripe tracking | Stripe and Calendly tracking. Source | Yes. Calendly bookings through the embed. |
| MCP server | Listed on every plan. Source | Yes. |
| Triggers | Click, page-load, form and checkout events, and a visual event tagger. Source | Page views, forms, clicks, URLs, scroll depth and bookings in Calendly, Cal.com, Typeform, Tally and HubSpot embeds. Pick on site in the trigger builder. Free. |
| Which pixel gets a trigger | One trigger goes to every pixel on the site. Source | Each trigger chooses which pixels get it, with up to 5 pixels per platform. PageView goes to all of them. |
| Consent | Reads CookieYes, Cookiebot, Complianz, OneTrust, the Squarespace banner and any banner that sends Google Consent Mode v2. Source | Reads Google Consent Mode v2, IAB TCF 2.2 and Global Privacy Control, plus Cookiebot, OneTrust, CookieYes, Usercentrics, Complianz, iubenda, Termly, Osano, CookieFirst and the Framer banner. In the EEA, the UK and Switzerland it waits for consent, so a site there needs a banner. |
| Logs | Payload logs kept 30 days on every plan. Source | Every server event, its consent state and each platform’s response. 30 days, or 90 on the 10-site plan. Paid plans. |
| Where data is stored | AWS in the United States, us-east-1 (N. Virginia). Source | Data stored in the EU: the database and the event log. A visitor’s request is handled at the nearest Cloudflare location. |
| Team | Up to 5 members on Growth, up to 20 on Agency. Source | 1 on the 1-site plan, 3 on the 5-site plan, unlimited on the 10-site plan. |
| Setup help | Free setup help. Done-for-you setup on Growth and Agency. Source | Install guides and email. |