| Where it runs | WordPress. Source | Any site: Framer, Webflow, Shopify, WordPress, Wix, Squarespace, Next.js, or one script tag. |
| Free | Meta Pixel and Conversions API, GA4, Google Tag Manager, the OpenAI pixel and standard WooCommerce and Easy Digital Downloads events. Source | Meta, TikTok and ChatGPT Ads browser pixels, triggers and consent handling. No server copy. |
| 1 site, a year | $199 Source | $99.90 |
| 10 sites, a year | $249 Source | $599.90 |
| Billing | A yearly license. Up to 100 sites for $699 a year. Source | Monthly or yearly. Monthly from $9.99. |
| WooCommerce | Standard store events in the free version. Pro adds value options, backup purchase tracking and subscriptions. Source | Purchase through the JavaScript API or a page trigger on the order page. No store integration. |
| Google Ads, GA4 | GA4 in both versions. Measurement Protocol and Google Ads with enhanced conversions in Pro. Source | No server-side delivery. |
| TikTok | Pro only. Source | Every plan. |
| ChatGPT Ads | OpenAI pixel and Conversions API in both versions, in beta. Source | Pixel and Conversions API on every plan. |
| More platforms | Awin in Pro. Pinterest, Bing and Reddit as paid add-ons, included with the 10- and 100-site licenses. Source | None. |
| Triggers | In Pro: 17 automatic events, and custom events with 16 triggers and 7 conditions. Source | Page views, forms, clicks, URLs, scroll depth and bookings in Calendly, Cal.com, Typeform, Tally and HubSpot embeds. Pick on site in the trigger builder. Free. |
| Several pixels | With the Super Pack, included in the 10- and 100-site licenses. Source | Each trigger chooses which pixels get it, with up to 5 pixels per platform. PageView goes to all of them. |
| Consent | Works with ConsentMagic and four other consent plugins, Google Consent Mode v2 and Meta Limited Data Use. Source | Reads Google Consent Mode v2, IAB TCF 2.2 and Global Privacy Control, plus Cookiebot, OneTrust, CookieYes, Usercentrics, Complianz, iubenda, Termly, Osano, CookieFirst and the Framer banner. In the EEA, the UK and Switzerland it waits for consent, so a site there needs a banner. |
| Reports | Revenue, orders and ROAS by source and campaign, in Pro. Source | Conversions and value by source and campaign, last touch from UTM tags, on every paid plan. |
| MCP server | Free and Pro, with more control in Pro. Source | Yes. |
| Who sends the server copy | Your WordPress server. Source | Our servers. |