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Stape hosts server-side GTM. Pixelary is one script and a dashboard.

They solve the same problem from different ends. Stape gives you infrastructure and the full depth of Google Tag Manager. Pixelary gives you a finished setup for Meta, TikTok and ChatGPT Ads, with less to configure and less you can change.

Checked on 30 October 2026

StapePixelary
What you getHosting for your server-side Google Tag Manager container, plus dedicated gateways for one platform at a time. SourceOne script or a GTM template, and a dashboard for pixels, triggers and consent.
Start freeUp to 10K requests. SourceBrowser pixels on any number of sites. No server copy.
Paid plansPro $20 a month for up to 500K requests ($17 billed annually), Business $100 for up to 5M, Enterprise $200 for up to 20M. Source$9.99 a month ($8.33 billed yearly) for 1 site, $29.99 for 5, $59.99 for 10.
What countsEvery incoming hit to the server container, including script loads like gtm.js and gtag.js, preview hits and bots. One event that fires several tags counts once. SourceServer events only. Browser pixels and script loads aren’t counted.
SitesOne container per site, each with its own plan. Source1, 5 or 10 sites in one plan.
At the limitPro pauses at 110% of the limit, with no grace period, until you upgrade or the next cycle. Business and higher get one 30-day grace period. The free plan is disabled until you upgrade. Auto-upgrade is optional. Source1 million server events per site per month. Above that, server-side PageViews are only counted; conversions are always sent. Browser pixels are never limited.
Meta only, no GTMMeta Conversions API Gateway from $10 a month per pixel ($8 billed annually), up to 10 million events a month per pixel. SourceIncluded in $9.99 a month for 1 site.
PlatformsAnything server-side GTM can send to. Dedicated gateways for Google Ads and GA4, Meta, Snapchat and TikTok. SourceMeta, TikTok and ChatGPT Ads. No server-side Google Ads or GA4.
ChatGPT AdsOpenAI Conversions API destination added to the Setup Wizard in release 5.21, 26 October 2026. SourcePixel and Conversions API on every plan.
IntegrationsApps for Shopify, WordPress, Magento, Wix, BigCommerce and Drupal; CRM apps for HubSpot, Salesforce, Zoho, Pipedrive, HighLevel and Klaviyo. SourceInstall guides for Framer, Webflow, Shopify, WordPress, Wix, Squarespace, Tilda, Lovable and Next.js. No CRM apps.
Custom domainA custom domain for first-party cookies, and a Custom Loader that changes script paths. SourceNot yet
Logs3 days on Pro, 10 days on Business. SourceEvery server event, its consent state and each platform’s response. 30 days, or 90 on the 10-site plan. Paid plans.
Where it runsZones in the US, Europe (Belgium), Brazil, Singapore and Japan. SourceData stored in the EU: the database and the event log. A visitor’s request is handled at the nearest Cloudflare location.
MCP serverGTM and GA4 MCP servers listed in its integrations. SourceYes.

Where Stape is better

  • Google Ads and GA4 Stape sends them server-side. Pixelary doesn’t.
  • Depth Server-side GTM lets you shape any tag, trigger and variable. Pixelary’s options are the ones in its dashboard.
  • Integrations Apps for more stores and for CRMs, including offline conversions from a CRM.
  • Custom domain and loader Your own domain for first-party cookies, and a loader that changes script paths.
  • Range Plans up to 20M requests and custom plans above, with a private cluster and SSO.
  • A free server-side start Up to 10K requests on the free plan. Pixelary’s free plan has no server copy.

Where Pixelary is better

  • Nothing to learn No tags, clients or variables. Paste a script, add a pixel ID and a token, set triggers in the dashboard.
  • A flat price per site You pay for sites, not for script loads, previews or bots.
  • The limit doesn’t stop conversions Above 1 million server events a month, conversions still go out.
  • Consent built in The script reads the common banners and holds events back until the visitor answers.
  • An event log for each event What was sent, under which consent, and what each platform answered, kept 30 or 90 days.

Choose Stape if

  • You already work in Google Tag Manager, or have someone who does.
  • You need Google Ads or GA4 server-side, or more platforms than three.
  • You want CRM events or offline conversions.
  • You need your own tracking domain today.

Choose Pixelary if

  • You run Meta, TikTok or ChatGPT Ads and don’t want to maintain a GTM server container.
  • You manage several small sites and want one price for all of them.
  • You want consent handling and an event log without building them.

What Pixelary doesn’t do

  • No server-side delivery to Google Ads or GA4.
  • No revenue attribution or customer journeys. Conversions by campaign are last touch, from UTM tags.
  • Custom tracking domain: not yet.

Check what your site sends

IsPixelWorking is a free checker by the same team as Pixelary. Paste a landing page: a browser in the EU opens it, accepts cookies and taps the main buttons, and the report shows what the page sends to Meta, TikTok and OpenAI, when it sends it, and how to fix what’s wrong. It works on any site, with or without Pixelary, and needs no sign-up.

It sees the browser side. Whether a platform accepted an event from a server shows in that platform’s own tools, and for Pixelary’s server copy in the event log.

Sources

Read on 30 October 2026. Plans and features change, so check these pages before you decide.

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