Learn
How conversion tracking works.
The parts ad platforms assume you already know, in plain language.
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Pixel vs Conversions API: what each one does, and when you need both
A browser pixel and a Conversions API do different jobs. What each one sees, what stops it, why ad platforms ask for both, and when a pixel alone is enough.
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Event deduplication: how one conversion stays one conversion
Send a conversion from the browser and the server, and the platform has to count it once. How event IDs work on Meta and TikTok, what breaks them and how to check.
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Event Match Quality: what Meta’s score means and how to raise it
Event Match Quality rates how well your server events can be matched to Meta accounts. What goes into it, why PageView scores low and what is worth fixing.
Stop losing conversions you already paid for.
Free browser pixel today. Try server-side free for 14 days when you are ready.